Vertical Booking - Metasearch Manager

In recent years, Metasearch engines have become an important part of online reservations, and operators such as Trivago, TripAdvisor, and more recently Google HPA, have become household names among travellers.

Trivago Direct Booking, Screen shoot

These search engines take input from the users and send out queries to other systems such as the OTAs and official hotel websites to retrieve search results. In this way, the user sees a ranking of search results from across the web, and after comparing the prices and offers available, the user can choose on which channel they want to make their reservation.

In order for a hotel to appear among these search results with its official website, its CRS must be connected to the metasearch engine. The problem is that, in this case, the CRS needs to respond to very high volumes of queries per minute, and the normal CRS’s simply don’t have the capacity.

For this reason, many CRSs use software from external providers to manage the overwhelming volumes of metasearch queries.

Vertical Booking, on the other hand, has developed a proprietary Cache Memory System that is integrated in the system. The CRS communicates only with the Special Cache, updating rates and availability. In this way, the CRS is buffered by the Special Cache, which responds to the massive volumes of queries in milliseconds.

Having its own Metasearch Special Cache is a major advantage for Vertical Booking, since the query response integrates the full functionality and flexibility of the CRS. This means that the property can manage all the rate types, discounts and booking rules of the Vertical Booking CRS on the metasearch engines too, including things like early booking discounts and length of stay discounts that can’t be managed through external software.

Vertical Booking is certified by the main Metasearch Engines:

Meta-search Provider, Trip connect, Google HPA, Treivago Direct Booking
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